Client Overview

    Our client, a leader in the industry and listed in the top 20 global telecommunication companies by Fortune, is one of the biggest domestic telecommunication service companies with annual revenue of over hundreds of billions RMB. It has more than thirty subsidiaries including listed companies, and over hundred of thousands employees.

Client's issues

    Our client is in the sun-rising industry in China with healthy profits and brilliant prospect. However it met many management problems and strategic challenges on its growth path.

    Our client lacked clear and overall strategy on its proposition. With the breaking of the monopolization in telecommunication industry and China 's entering WTO, there would be dramatic changes in the competitive environment in telecom industry. At this critical moment, the unclear strategy would put the company in a passive situation; and if there were a strategic mistake, the company would face a disaster.

    Coming from a traditional state-owned enterprise and facing the foreign peers who bear extensive competitive experiences and advanced management systems, our client needed to identify the difference between itself and competitors. The client needed to improve the core competence, work out the effective competitive strategy, and allocate the necessary strategic assets in order to achieve the strategic objective.

Adfaith 's solutions

    The project team conducted a comprehensive benchmarking on strategy, management and technologies of several foreign telecommunication service providers, to identify the successful development models and management systems, and abstract out the mechanism for the comparison.

    The project team performed an internal investigation on the client's strength and weakness, and determined the gaps comparing with foreign competitors.

    Through the close collaboration with the client, the project team developed the middle-term and long-term strategy, and defined the completed strategic objective system.

    Based on the development strategies, the project team recommended management solutions on human resource, marketing, technologies and other relevant areas to improve the client's competence and support the implementation of strategies.

Adfaith 's achievement

    The comprehensive benchmarking system on the client's performance with foreign peers;

    A well-defined development strategy and clear strategic objectives;

    The approach to implement the strategy, which enables the client to build up core competence in the long run.

Client's comments