Client Overview

    The client is a listed company in the wine industry. The client has the best and biggest raw material production base in China. Its stock is labeled as a typical western concept stock.

Client's issues

    How to formulate effective marketing strategies and product mix with considerations of the highly competitive market, China joining WTO and the resource constraints?

    How to improve marketing system and channel management to gain competitive advantages over strong competitors?

    How to manage and motivate sales teams and distributors effectively?

    How to manage marketing expenses to achieve good ROI?

Adfaith 's solutions

    Built the quantitative analysis model using Adfaith 's industry database, prepared 5-years product development strategies and investment plans on the base of competitive analysis, market research and demand forecast.

    Prepared market segmentation and consumer targeting based on systemic consumer research, performed SWOT analysis, developed marketing strategies and recommended market organization and channel management improvement solutions.

    Selected representative geographic markets and developed different product and channel strategies for different markets.

    Developed retailer management strategies for different retailers.

    Developed marketing plan and budgets, reengineered the core business processes.

Adfaith 's training and services

    Organized the national marketing meeting and assisted the client to declare the marketing strategy Provided marketing training programs for marketing teams

    Provided sales skills training for sales teams

Adfaith 's achievement

    Adfaith prepared the market segmentation and defined the target market based on the systematic market research and scientific analytical models such as demand forecast model and sales expense arrangement. Adfaith also developed detailed action plans that include product conceptualization, media selection, promotion arrangement and channel access, and restructured the marketing organization to remove the region management level which improved the marketing control by the headquarters. Adfaith reengineered the key account management process to improve the service quality and customer satisfaction.

Client's comments

    The strategies provided by Adfaith were detailed, logic and convincible. The action plans were operable and effective. They helped a lot to our marketing and sales with sound strategies and methodologies.