Views on Social Responsibilities

Adfaith is to make a significant contribution to the development of the Chinese economy and society. Adfaith’ views on its social responsibilities are:

·To solve complex management problems

·To foster excellent management talents

·To implement modern management theories

·To pay attention to the harmonious development of the society

With consulting as its core business, Adfaith actively integrates related stakeholders which include: universities, suppliers, international consulting organizations, domestic consulting organizations, government, non-profit organizations, industry associations, enterprises, media and the public. Adfaith actively promotes the culture of professional management, fosters management talents and pays attention to the harmonious development of society.

Charity Activities

Adfaith demonstrates its dedication to corporate social responsibility by actively participates in public charity events.

1998  Adfaith donated to the Beijing University GuangHua Management Institute to establish the “New SinoTrust Management Research” Scholarship Foundation

1999  Donated to Guanghua School of Management, Peking University, and established a Management Research Fund

2000   Donated to Poverty College Students in Beijing

2001   Donated to Poverty College Students in China

2002   Contributed to Tibetan Antelope Reserve (Kekexili Natural Reserve, China)

2003   Jointly originated Chinese Entrepreneurs Anti-war Signatures

2003   Contributed a statue to the medical workers working against SARS in China

2003   Donated to Poverty College Students in China

2004   Donated to Desert Control Funds in Alashan of Inner Mongolia

2004   Became the internship provider for MBAs from Tsinghua University, Peking University, University of International Business and Economics, Renmin University and other leading businesses schools in China

2004   “The Decisive Battle”, a book written by Zhaomin, founder of Adfaith, was published by People Post and Telecommunications Press. One Rmb from each of the book sold was donated to poverty college students

2005   Donated to the desert control fund in the Alashan area of Inner Mongolia

2005   Donated books to the schools and communities in Chongqing Dadukou district

2006   Set up Adfaith Professor Fund at Fudan University

2006   Provided free consulting services on organization structure and growth to Alashan Fund, a non-profit organization

2006   Adfaith provided social service organizations free management consulting service

2007   Donated books (to the value of Rmb 10,000) to key universities in Beijing and Tianjin

2008   Donation for Sichuan earthquake

2008   Donation for Sun Yefang Fund

2008   Provided free consulting services to “Xingfujiayuan” Eco-environmental Protection and Poverty Relief Charity Project

2008   provided consulting service to YBC(Youth Business China )

2009   Adfaith was awarded the Youth Business China 2009 Special Intellectual Contribution Award

2010   Mr. Zhao was appointed to be a member of the Tsinghua University “Innovation and Social Responsibility Research Committee”

Knowledge Sharing

Adfaith has its own publishing license under which it publishes the “Adfaith Management Series”. Adfaith has published over 300 books covering a wide range of management consulting services such as corporate strategy, marketing, human resource, IT, mergers and acquisitions.

Articles from Adfaith are frequently published on leading publications such as The Economic Observer, China Business, 21st Century Economic Report, Fortune, IT Manager, China Entrepreneur, Harvard Business Review, Peking University Business Review etc.

Adfaith consultants are frequently invited to speak at leading professional forums and conferences. Adfaith consultants hold Adjunct Professor positions at many top Chinese universities.