Client Overview

    Our client is a famous international home appliance manufacturer. It has big market share and distinctive marketing advantages in China .

Client's issues

    Our client entered Chinese market early in the industry. The first mover advantage gave it strong market share, famous brand and good reputation. However the dynamic of the market resulting from other foreign competitors' entrance, as well as the growth of domestic competitors heavily impacted its market leadership. The circumstance forced the company to adjust its management to adapt to the change of Chinese market. The issues were:

    What kind of management system made the competitors grow fast, and what were advantages and disadvantages?

    What was the management model to suit the market better?

    What should be done to achieve the objective?

Adfaith 's solutions

    The project team broadly collected the market information through established information resources;

    Through the in-depth visiting and research of market leaders, the team grasped the good understanding of various features of channel management;

    After detailed comparisons and analysis of market leaders and the client, the team figured out the strength and weakness of different management models, and pointed out what could be learnt and what should be given up by the client;

    The project team provided the refined management model and suggestions on the continuous management improvement.

Adfaith 's achievement

    The benchmarking report on marketing management and management models;

    The refined management models and implementation recommendations.

Client's comments