The Leader of Consulting Firms in China， Adfaith has become one of the most influential management consulting firms in China.

In 1992, SinoTrust (former Adfaith) was founded.

In 2005, our company rebranded itself as “Adfaith.”

In 2005, our company rebranded itself as “Adfaith.” As one of the most influential and leading consulting firms in China, Adfaith provided services across a broad range of capabilities, including strategic planning, brand promotion, information flow, personnel training, risk management, market research, business start-up, private equity management, and more.

As of July 1st, 2011, Adfaith has 1111 full time employees working together to serve our clients.

The name “Adfaith” consists of two main parts --- “Ad-“ and “Faith.” “Ad-“ is a latin prefix that has the meaning of “toward.” “Faith” is a sense of trust that our clients place in us. Together, “Adfaith” symbolizes our commitment to gain the trust of our clients, and we will achieve this goal by providing excellent customer service and innovative solution to ensure that our clients are satisfied with their experience with Adfaith.

Mission

To assist enterprises and organizations in China to achieve first class performance and to establish sustainable core competitive advantages.

Vision

Maintaining the leading position in management consulting services in China.

Strategic Positioning

Providing professional and comprehensive management consulting services based on the business realities in China.

Core Competence (RISE)

Reputation: continued growth of brand value
Intelligence: meticulous and state-of-the-art knowledge management
Staff: highly efficient and professional teams
Execution: practical and results orientated business solutions

Adfaith Culture

Responsibility, Equality, Sharing, Emerge, Toughness (RESET)

Responsibility --- Be responsible to the society, to our clients, and to the company
Equality --- Be fair to yourself, to others, and to your surroundings.
Sharing--- Share with others your wisdom, your results, and your joy.
Emerge --- Be innovative. Think outside of the box in approaching a problem.
Toughness --- Be firm on your belief. Be firm on your Ideal. And you will be firm on your pursuit for success.