Since its founding in 1992, Adfaith has become one of the most influential management consulting firms in China. With over 400 professional staff members operating from offices in Beijing, Shanghai, and Guangzhou, Adfaith provides a comprehensive range of services covering corporate strategy, marketing, human resource, information systems, education and training, corporate finance, executive recruitment, corporate culture, government services, book publication, business credit management etc.

Adfaith consultants have been approved by China Securities Regulatory Commission to be independent directors of listed company.

Adfaith went through a re-branding process in 2005. Up to July 1, 2005 it operated under the brand of SinoTrust.

Mission

To assist enterprises and organizations in China to achieve first class performance and to establish sustainable core competitive advantages.

Vision

Maintaining the leading position in management consulting services in China.

Strategic Positioning

Providing professional and comprehensive management consulting services based on the business realities in China.

Objectives

• The promoter of management innovation
• The solution-provider for complex management problems
• The originator of oriental management practices
• The advocator of modern management theories
• The integrator of management experience
• The incubator of management talents

Core Competence (RISE)

Reputation: continued growth of brand value
Intelligence: meticulous and state-of-the-art knowledge management
Staff: highly efficient and professional teams
Execution: practical and results orientated business solutions

Culture

Adfaith is a diversified system with team members come from all walks of life and the clients from different economic and cultural environment. Adfaith advocates equality, knowledge sharing, innovation, tenacity and accountability.

Bamboo, with its characters of growth, teamwork, practicality, integrity, service, and modesty, is the symbol representing the Adfaith culture.